Senior Buyer , SEA

About the job

Our client, a growing Brand Operator is growing exponentially across SEA and are seeking a Senior Buyer to join the team! This individual will oversee the SEA markets and lead the end-to-end buying and merchandising strategy through owning assortment direction, OTB, pricing, and in-season performance. This role directly influences product relevance, commercial outcomes, and overall inventory health in a fast-growing business.

• Drive seasonal and long-range assortment planning, ensuring products align with brand direction, consumer insights, and market needs.

• Manage the complete buying cycle, including trend evaluation, SKU selection, quantification, and buy placement.

• Monitor sales, margin, stock flow, and pricing impact, making timely adjustments to maximize performance across channels.

• Partner with brand, marketing, supply chain, and operations teams to support launches, promotions, and smooth inbound coordination.

• Oversee inventory budgets and OTB, ensuring stock efficiency and executing lifecycle actions such as replenishment, transfers, or markdown.

Requirements:

• Buying or merchandising experience within fashion, lifestyle, or softlines, ideally with SEA market exposure.

• Strong foundation in assortment strategy, SKU planning, segmentation logic, and price architecture.

• Proven capability in forecasting, OTB planning, intake phasing, and managing inventory to meet commercial targets.

• Comfort working with sales, margin, and consumer data to guide decisions and improve performance.

• Ability to work independently, manage multiple markets, and collaborate effectively with cross-functional teams in a fast-paced environment.