SEA Commercial Leader (Global Industrial Equipment MNC)

About the job

About the Company

Our client is a global industrial technology leader with a strong presence in compressed air systems, industrial tools, and fluid management solutions. Their Power Tools business unit delivers high-performance pneumatic and cordless tools used across industries such as automotive, aerospace, manufacturing, and heavy industrial sectors.

About the Role

We are seeking a commercial leader to drive growth across Southeast Asia for the Power Tools business. This role will be responsible for shaping regional commercial strategy, expanding market presence, and leading high-performing sales teams to deliver sustainable revenue growth.

The successful candidate will combine strong industrial market experience with a deep understanding of Southeast Asia markets and distributor networks, alongside the leadership capability to manage cross-border teams and partnerships.

1. Regional Business Strategy & Growth

• Develop and implement regional sales strategies aligned with broader APAC business objectives.

• Identify new market opportunities and growth segments to accelerate revenue and increase market share.

• Develop and manage a network of distributors and channel partners across Southeast Asia.

• Monitor market trends, competitor activities, and customer insights to refine commercial strategies.

• Own the regional P&L, including budgeting, forecasting, and cost optimization.

2. Sales Team Leadership & Capability Building

• Lead, mentor, and scale a multicultural sales team across Southeast Asia markets.

• Establish clear KPIs, conduct performance reviews, and drive a culture of accountability and performance.

• Develop and nurture talent to build a strong pipeline of future commercial leaders.

3. Customer & Partner Engagement

• Strengthen relationships with key customers, distributors, and regional partners to grow market share.

• Collaborate closely with Marketing, Product, and Operations teams to deliver strong customer outcomes.

• Represent the organization in industry engagements, customer meetings, and strategic negotiations.

4. Compliance & Governance

• Ensure adherence to local regulations, trade policies, and corporate governance standards.

• Manage risks related to market entry, commercial contracts, and operational execution.

• Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).

• 10+ years of commercial leadership experience, with at least 5 years in senior management.

• Proven success driving revenue growth within industrial or manufacturing markets.

• Strong knowledge of Southeast Asia markets and distributor-led sales models.

• Strategic mindset with strong capabilities in market analysis, negotiation, and P&L management.

• Strong cross-cultural leadership, communication, and stakeholder management skills.