“What is the miracle drug to mitigate workplace challenges?” This is believed to be the most common question asked by every employer.
Employees feel that “It is how committed we are to the work, goals, and values of the organisation, which is a result of the organisation’s approach towards making us feel valued and engaged.”
Before understanding how employee engagement can benefit the company, let us decipher the term employee engagement. It is one of the critical indicators in gauging work satisfaction and refers to how happy the employees are with their professional roles and passionate about what they do.
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As Ken Blanchard said, “Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work. They feel the importance, dignity, and meaning in their job.” |
Top recruitment firms in Singapore advocate that organisational success starts with employee engagement, and leaders are responsible for keeping employees inspired, informed, and valued. Teams go from being good to being great when they are genuinely engaged. Let’s explore this more closely.
Benefits of Employee Engagement
Boosts Team Performance
Employee engagement benefits the team as the employees naturally perform better when they work with a group of engaged employees. Amazingly, employee morale is very contagious and spreads faster across the organisation.
Employers that motivate their people are more successful with higher organisational profitability. So, whether you are trying to engage your team by giving them challenges or opportunities, you do it for everyone’s good.
Improves Retention Rates
As per a 2021 study, 73 percent of employees would consider quitting their jobs even if they weren’t looking for a job change at the moment. Employees cite lack of recognition, internal office conflicts, and lack of pay raise as some of the reasons for quitting.
Engaging employees can reduce turnover and hiring costs.
According to Forbes, engaged employees are more likely to stay motivated and committed to their employer. This factor drives the organisation forward and empowers it to achieve its goals efficiently.
Reduces Burnout & Improves Mental Wellness
The World Health Organization defines employee burnout as an “occupational phenomenon resulting from chronic workplace stress that has not been successfully managed,”
An organisation that bothers to keep the stress level among employees under control brings good results– for itself & employees. Additionally, conducting a workplace wellness program leads to better employee experience and engagement.
Fosters Employee Loyalty
When you keep your employees engaged, they will start developing an emotional connection with the organisation that will foster loyalty on their part. Other factors that strengthen their loyalty are making them feel appreciated, giving them autonomy to make some decisions in urgent situations, and not micromanaging them.
ALSO READ: Best Practices for Positive Employee Experience and Retention Rate
More Teamwork & Innovation
Healthy competition among teams makes the workplace healthier. Therefore, it is necessary to recognise people’s performance and attitude towards work. You can make your people work well on a team level by praising and appreciating them.
Engaged teams also become a bunch of great innovators who work relentlessly to think beyond their capacity and bring out-of-the-box ideas to the table. And because the top recruitment firms in Singapore collaborate only with organisations that uphold their employee engagement strategies, it becomes necessary for every organisation to keep employees engaged in getting the best talent.
Better Sales & Customer Service
Anyone can become a salesman, but not every salesman can be equally efficient. So then, where does the difference lie? The level of motivation, persistence, and engagement a salesman possesses makes him stand out from the crowd.
The correlation between positive employee experience and positive customer experience proves the importance of keeping employees engaged. The more engaged your sales & customer service team, the better.
Promotes Growth
Increased growth includes but is not limited to selling more products or services. Engaged employees organically assist organisations in strengthening their bond with customers, bringing a 10% increase in customer ratings. Further, it can result in a 20% increase in sales & profitability.
There has been enough evidence proving happy employees make happy customers. And when you have happy customers, the organisation will itself grow.
Generates Employee Advocacy
Employee advocacy is the biggest perk of employee engagement. Team members start feeling happy and proud to work for and with their employers and naturally become brand ambassadors.
The concept positively impacts marketing, branding, and talent acquisition efforts and exposes your brand to a broader audience.
Final Thoughts
Employee engagement isn’t another corporate buzzword but is the kingpin that stands to support an organisation’s growth. It’s a process and an ongoing commitment to keeping the employees engaged. People want to be treated as people and know they matter.
Cornerstone Global Partners, the most sought-after recruitment agency in Singapore, advocates organisations must give an unrivalled commitment to employee engagement. Having effective strategies in place helps create a better work culture, reduce staff turnover, increase productivity, and build better work and customer relationships.
“A group of people get together and exist as an institution we call a company so they are able to accomplish something collectively that they could not accomplish separately – they make a contribution to society, a phrase which sounds trite but is fundamental.” – David Packard, the late co-founder of Hewlett-Packard.
We are among the top recruitment firms in Singapore and follow this quote and spread its importance to let organisations acknowledge the necessity to keep the employees engaged.
Help your employees win at work!
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FAQs
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What is employee engagement?
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As defined by some experts, employee engagement refers to the degree of commitment a person feels to the organisation and its goals. While some explain it as the extent to which a person cares about his job. Engaged employees care about their work and keep a check on how their work is contributing to the organisation.
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Why is employee engagement important?
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Employee engagement has been proven to reduce staff turnover, boost productivity & efficiency, improve customer service, and increase profitability. In addition, an engaged team makes it easier to run a business by letting the leaders focus on higher-value activities like innovation, process improvement, and growth & development to keep the organisation running smoothly.
