Senior Brand Manager, Malaysia (Beauty MNC)

About the job

My client, a rapidly growing global beauty MNC, is looking for a dynamic and innovative Senior Brand Manager to lead and drive the growth of their Fragrances portfolio in the Malaysia market.

• Develop and execute go-to-market channel plans, ensuring flawless execution of promotions, activations, and new POS openings, while deepening customer relationships through CRM programs and partner negotiations.

• Oversee P&L, product forecasting, sampling, and registration while analyzing market trends and competitors. Drive seamless execution of product launches, trade marketing, and marketing calendar activities.

• Track and analyze sales performance, report on campaign ROI, and develop action plans based on launch outcomes and market trends.

• Build and prioritize CRM campaigns, ensuring accurate customer segmentation and the development of a comprehensive campaign calendar for optimal engagement.

Requirements:

• At least 5-7 years’ of experience in a Brand or Marketing role within the beauty industry
• Strategic thinker and brand builder, able to work in fast-paced environments
• Team player/Leader that inspires others and collaborates cross functionally
• Strong organizational, keen attention to detail, follow-up skills
• Strong business acumen and analytical skills, results-oriented